Last October there was a great article in “InBusiness” magazine titled “The Online Video Phenomenon.” We always regale the benefits of online video to our clients and it’s always nice to see statistics. Here’s the gist:
Citing various data sources, Digital Accomplice, a developer of brand content, reports that online video brings a much higher level of engagement – 400% over static content. The Nielsen Co. has reported that not only has the use of online video increased by nearly 22% in the past three years, the time spent consuming the video has risen by nearly 80%.
4x the level of engagement sounds like a useful statistic for any business.