For a more in-depth look at this project, check out our case study here.

We worked with WPPI Energy to make 3 animated informational videos: Time of Use, Where Does Power Come From?, and Power Outage. Videos like this risk becoming dry and boring if attention isn't given to the creative concept, so we decided to add some easter eggs for the astute viewer's enjoyment. Each of these videos tells a unique story about the characters in a fun "old-fashioned documentary" style, while seamlessly
weaving information about electrical utilities into the story. The character design and animation was a fun challenge for the team and was all done in-house!