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December 21, 2015

A Yuletide Decision

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We had a bit of trouble coming up with the best way to tell you, but from all of us here at Backflip, have a very merry Christmas and a happy holiday season! And if you like that, check out last year’s video.

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November 25, 2014

A day in the life of a Seminarian

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We get to do a lot of great things with Brent King and the Diocese of Madison. This piece was created to¬†help promote the Seminarian campaign and overall awareness of Seminary. We followed around a Seminarian for two days at Sacred Heart Major Seminary. It was great to see the daily life of a Seminarian […]

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November 25, 2014

Camp is fun!

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I never went to camp as a kid but I know I would have had a blast. John, Erin, and I spent two days taking in the sights and filming at the Birch Trail camp. We had an amazing time. The counselors and staff seemed to love what they do and the kids were so […]

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November 24, 2014

The Flamingos are coming!

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I have always thought of this project as: “Surprise! Flamingos!” In the tradition of pleasant hidden camera surprises (Coke Happiness Machine, Fanta Lift & Laugh) we wanted to get the word out about the ‘Fill The Hill’ fundraising effort in a unique way. We spent two days running around campus with T.C. DeWitt surprising students […]

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November 21, 2014

Advertising for the University of Wisconsin

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Coming up with new ways to promote is always a challenge. With a limited budget and desire for comedy you can’t go wrong with an animation. This is one of the many scripts John wrote for the pitch. The one that wasn’t picked was a great deal more snarky (and my personal favorite) =) We […]

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November 21, 2014

Innovative cancer treatment within an MRI

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Ray Harter of Marvel Medtech is doing some amazing things. He’s developed a mechanical system which can do a live biopsy amidst an MRI. The old school methodology is to perform an MRI, go do a biopsy, do another MRI and check if the biopsy got all the tissue, if not do another biopsy, rinse […]

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November 21, 2014

Fun with lights

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The above video was created for Electronic Theatre Controls to help announce a new product, the Source4 LED, to the people who would use it. It was great shooting in the overture center with free rein over the Capitol theatre. It is such a beautiful space. We used a tilt-shift lens for a few of […]

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November 21, 2014

It’s all about the User Experience

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Madison+ UX was the second conference of three that we worked on for Sapling Events. There are three pieces to these projects, above is the Conference Intro, and below are the Recap and Promo. Phil developed the design, Ryan did the animation, and Erin did the editing of the video footage. We wanted the piece […]

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November 21, 2014

If you love your customers you’ll give them Ruby

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These videos were for the last conference in a series of¬†conferences we did with Sapling Events. We live-produced and live-streamed all the talks. At the same time we filmed interviews and tons of b-roll so we could make several other videos. These conferences are always a blast because the people are great! The above video […]

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