Another year, infinite possibilities to upgrade. This was the first year we went to NAB instead of watching from the sidelines. John, Julia, and myself flew in Sunday night and out on Thursday night. John and I did the basic exhibit package while Julia went full bore and got a smart pass. It worked out […]

The University of Wisconsin (Foundation and Alumni Association) brought us in to promote their Annual Appeal. With John and I being alumni we were really excited to show what we loved about the university. There are three videos in this project: Spirit, Academics, and UW Experience. We wanted to bring the idea of a one-shot-wonder into […]

We’re live producing the 2014 Madison Area Music Awards Red Carpet Experience on July 22nd 2014. It’s going to be awesome. Check out the press release below:

Every year thousands of video geeks and retailers gather in Las Vegas. The geeks (us) are searching for ways to improve the way we work, and the retailers (they) think they have it. This is year I’m putting money on Blackmagic Design. Just this morning I received a lovely email detailing all the updates to […]

Good storytelling affects us emotionally. At Backflip we experience this everyday as we work to tease the emotion out of an interview or shot. The best part is that more and more studies are being done that support this and tell us a little bit about why it works. It boils down to the fact […]

Looking back at the experience this Friday, I am filled with excitement and gratitude. Thank you for your enthusiasm, creativity, confidence, commitment to excellence, and professional attitude. Beyond the fact that it is just plain FUN to work with you, Backflip makes it so comfortable to be vulnerable- to be just who we are. I […]

UPDATE 1: Check out the behind-the-scenes below! This year we joined forces with Firmament Films to tell a story of mistaken identity for the Madison 48hr Film Project. Last night at the award ceremony we received many awards including: Best Director Best Cinematographer Best Ensemble Cast Best Graphics Audience Award Best Film

The people over at Magic Lantern are geniuses. They have added much-needed features to a camera that, while it captures a great image, is annoying to shoot with. Now they’ve stepped up their game and enabled the Canon DSLR’s to shoot raw video! Specifically our Canon 5D MarkII can shoot raw!

In May Adobe dropped the bombshell that the Creative Suite method of software grouping was going away in favor of Creative Cloud. Instead of buying a new CS version every other year, you will pay a monthly membership fee for access to the entire Creative Cloud. They believe it to be a better service since […]

After waiting FOREVER, Apple has finally updated it’s Mac Pro line of desktop computers! The design harkens to that of a small trash can but the features do not disappoint: PCI Express-based flash storage Thunderbolt 2 Intel Xeon 5 processors, up to 12 cores Four Channel DDR3 1866MHZ memory Dual GPUs, AMD FirePro, up to […]