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February 22, 2017

Our Drone Fleet and why it’s Awesome

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With cinematography, you always want to pick the right tool for the job. Often, due to timing and budget, the right tool for the job is the one that you own. It’s helpful to have some base level of equipment that you can offer at a moments notice. Here’s what we have in house. For […]

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February 17, 2017

Why You Have to Go The Extra Mile

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You know the expression “It’s the little things…”? There are many variations of it but the core of the saying is that it’s not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely noticeable things are what draws the attention even if on a subconscious level. This […]

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February 15, 2017

Authenticity in Branding

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Your brand is, essentially, the sum total of people’s perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we’re talking about when we discuss the idea of branding. Of course, I don’t need to tell you how […]

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February 8, 2017

How to make an Awesome Video in 7 Steps

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‘We want a viral video.’ How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions ‘going viral’ is the catch phrase of success. But viral-ness is like winning the lottery, with no guarantee that you will be the winner. The […]

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February 3, 2017

Now FAA Authorized to fly in downtown Madison, WI

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Backflip is currently one of, if not the only company, with airspace authorization in downtown Madison. As part of the new Part 107 requirements for drone flight, you can more easily request airspace authorization. You are required to have airspace authorization to fly in any restricted airspace. In this case, we have the Madison Airport […]

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February 1, 2017

How 3D proofs help visualize before you print

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The folk at Karben4 are awesome. They love what they do and create an amazing experience. To them, it’s more about telling stories with their brand and their beer. Their website is a poignant example of that. More importantly, however, their beer is often the first thing people will encounter so it needs to stand […]

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January 27, 2017

Your Website is “Not Secure”

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A couple of months ago, Google announced that its web browser, Chrome, would begin to display a “Not Secure” tag in the URL bar next to the domain of websites that do not have SSL certificates. In the first phase of this new treatment, the tag will be gray and relatively unassuming. However, in the […]

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September 23, 2016

Donation Appeal Video

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At 6 years old, I was taken to the hospital with an illness that kept me there for two weeks … I’ll tell you more about my diagnosis in a minute. First, what emotions do you feel after reading the opening sentence? You probably started to wonder where this story is going. Maybe you imagined a little kid who […]

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