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March 29, 2017

10 Steps to Running an Awesome Creative Meeting

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There are a million ways to run a creative meeting. It’s important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings. The Steps Set the Rules It’s important to be clear about the process up front No cell phones/computers, they will distract […]

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March 25, 2017

Why You Should Think Creative First, and Mode Second

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The goal of content marketing is to produce valuable, relevant, and consistent content for your audience. For many marketers, this means a shift in thinking about “what type of media to create” to “what type of media fits the content we’ve created”. Let me explain what I mean. I’ve never heard a screenwriter say, “I […]

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February 24, 2017

What is Content Marketing, and Why You Need It

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Imagine a relationship with someone that only gives you attention when they want something from you. Doesn’t sound very enjoyable does it? Sounds a bit one sided? Sounds a bit like that one girl in school that seemed like maybe she was actually interested in your jokes that one time but then really it turned out […]

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February 22, 2017

Our Drone Fleet and why it’s Awesome

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With cinematography, you always want to pick the right tool for the job. Often, due to timing and budget, the right tool for the job is the one that you own. It’s helpful to have some base level of equipment that you can offer at a moments notice. Here’s what we have in house. For […]

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February 17, 2017

Why You Have to Go The Extra Mile

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You know the expression “It’s the little things…”? There are many variations of it but the core of the saying is that it’s not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely noticeable things are what draws the attention even if on a subconscious level. This […]

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February 15, 2017

Authenticity in Branding

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Your brand is, essentially, the sum total of people’s perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we’re talking about when we discuss the idea of branding. Of course, I don’t need to tell you how […]

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February 8, 2017

How to make an Awesome Video in 7 Steps

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‘We want a viral video.’ How often has this been the starting place of a creative meeting with a new client? In the era of fast paced media and social impressions ‘going viral’ is the catch phrase of success. But viral-ness is like winning the lottery, with no guarantee that you will be the winner. The […]

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February 3, 2017

Now FAA Authorized to fly in downtown Madison, WI

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Backflip is currently one of a few commercial companies with airspace authorization in downtown Madison. As part of the new Part 107 requirements for drone flight, you can more easily request airspace authorization. You are required to have airspace authorization to fly in any restricted airspace. In this case, we have the Madison Airport turning most of […]

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