Any expert in their field will tell you, they’re only as good as the tools they use. I’m constantly on the lookout for ways to make myself faster, more efficient, and, frankly, better at what I do. Over the years of editing, I’ve slowly started assembling a small list of software that is my go-to’s […]

Why is a picture worth a thousand words? Or similarly why is a video worth a thousand pictures? It’s the details. In psychology 101 we learned that nonverbal communication can often convey 90% of meaning. I know, I know, emojis are getting better and better (and they do help), but where in an email can you […]

Often when we ask each other “How are you doing” or “How’s business?” we are looking for a few positive words or a positive story. It’s not that we don’t want to hear a real answer to those questions, but it’s more of a comfortable way to briefly greet each other. More and more, though, […]

See the Video Below! Let’s talk about budget. Whoops. Things just got awkward. It’s ok. The topic of budget tends to be a difficult one whether you’re a client or a vendor. In the end, I really think it comes down to making sure both parties understand each other. Hence, my frequent use of analogies. […]

I love Halloween time. Maybe it’s the weather, warm clothes and pretty colors. Maybe it’s the food, pumpkin spice and candy corn. But I think a big reason is the type of movies and shows that we watch around Halloween. For about a month, sci-fi, fantasy, and horror content is watched with vigor and enjoyment […]

It’s one of those modern life fears we’ve all encountered at some point in our professional lives: going to access your data and it’s gone. Your throat tightens, your eyes bulge, your stomach drops, and you go into full-on panic mode as you attempt futile reasoning with your computer or server. You hope that your […]

Current Position: Co-Founder and Creative Director One word that best describes how you work: Patiently Current mobile device: iPhone 6 (although the screen was just destroyed so I’m waiting to upgrade to X!) Current computer: MacBook Pro (from 2012 but it’s still hanging in there!) What apps, software, or tools can’t you live without? Basecamp, Dialpad, Frame, […]

Imagine yourself in your pre-teen years. You’ve been dragged along to the grocery store with your Mom as she shops for the school’s Halloween social. You watch in horror as she picks an off-store brand of sugar free, low carb, quarter-sized oatmeal raisin cookies, under 50 calories each. You know it won’t go over well. […]

There are a million ways to run a creative meeting. It’s important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings. The Steps Set the Rules It’s important to be clear about the process up front No cell phones/computers, they will distract […]