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May 3, 2018

What your hiring process says about your brand

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Everything you do speaks to your business’s brand. From obvious things like your website and business cards, to how you answer the phone, and yes, even your hiring process communicates your brand. Let’s take a look at our hiring process here at Backflip as an example of what *we think* the process communicates about our […]

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April 23, 2018

Scott’s Top Sales Tool at a Creative Agency

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If you clicked on this post expecting to read about the latest and greatest technology-based sales tools I use, I regret to inform you that is not the case. Though what I intend to talk about is equally as valuable as, if not more valuable than, any digital sales tool.. Curious now? To this day, […]

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February 14, 2018

My Best Brainstorming Tricks & Tips

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It can be a bit intimidating the first time you assign yourself the task “come up with something cool.” How do you tackle this challenge? What’s the first step to making awesome things? Most people know about brainstorming, but many may struggle to describe what this actually looks like. I will attempt to struggle less […]

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January 31, 2018

The hard truth of Music Copyright in Video

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When I was in high school, my friends and I had a garage band. We played a lot of classic rock covers but we also had a few originals we felt proud enough of that we decided to record an album and get it copyrighted. Yes, it’s pretty amazing but no, I’m not going to […]

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January 29, 2018

4 Awesome Tools for Film Editors You May Not Know About

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Any expert in their field will tell you, they’re only as good as the tools they use. I’m constantly on the lookout for ways to make myself faster, more efficient, and, frankly, better at what I do. Over the years of editing, I’ve slowly started assembling a small list of software that is my go-to’s […]

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January 17, 2018

Why a Phone Call is Often Way Better than Email

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Why is a picture worth a thousand words? Or similarly why is a video worth a thousand pictures? It’s the details. In psychology 101 we learned that nonverbal communication can often convey 90% of meaning. I know, I know, emojis are getting better and better (and they do help), but where in an email can you […]

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January 13, 2018

Run a business without running yourself into the ground

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Often when we ask each other “How are you doing” or “How’s business?” we are looking for a few positive words or a positive story. It’s not that we don’t want to hear a real answer to those questions, but it’s more of a comfortable way to briefly greet each other. More and more, though, […]

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November 7, 2017

How to budget for creative marketing

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See the Video Below! Let’s talk about budget. Whoops. Things just got awkward. It’s ok. The topic of budget tends to be a difficult one whether you’re a client or a vendor. In the end, I really think it comes down to making sure both parties understand each other. Hence, my frequent use of analogies. […]

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