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April 16, 2018

Sizzle Reels: Not An Editor’s Best Work?

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This is one of those topics that can be classified as a “gray” area when it comes to opinion, due in part to many believing any edited piece represents the quality of an editor’s work. However, one thing to keep in mind is, often times the work shown within a video is not of the editor’s. […]

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February 13, 2018

A look back at 2017 an Amazing Year

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How does one summarize a year without going the route of “RENT” and listing off the exact number of minutes (525,600 for those wondering) nor responding with a single adjective response? No seriously, I’m asking you because until I find out I’ll just have to resort to a list because…lists are fun! 2017 was one of […]

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February 5, 2018

Logo Design Trends to Avoid in 2018

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Whether you’re rebranding what you’ve got or starting up a new company or organization from scratch, here are 4 logo trends to avoid. Watch the video below Random Letter Customizations Everyone wants their logo to be unique, and it’s certainly valuable to stand out from the crowd. However, if you’re thinking that chopping up the […]

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January 29, 2018

4 Awesome Tools for Film Editors You May Not Know About

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Any expert in their field will tell you, they’re only as good as the tools they use. I’m constantly on the lookout for ways to make myself faster, more efficient, and, frankly, better at what I do. Over the years of editing, I’ve slowly started assembling a small list of software that is my go-to’s […]

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January 15, 2018

#Phil-osophical: Trust and Gratitude (Let’s Backflip 009)

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Watch the video above, read the commentary below! Like many views and opinions I’ve held, my understanding of gratitude has been affected significantly by my children. More specifically, they’ve been affected by the process of trying to parent my children. Here’s the situation: your kid has just been given something by someone else. Maybe it’s a gift; […]

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November 14, 2017

Why content is king

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Video below Millennials often get a bad wrap. They are viewed as self centered, technology obsessed job hoppers. While this may be true more of one generation than another, as marketers we should be looking at the positive side of that coin. How do millennials view themselves? Tech savvy, career-focused achievers who yearn for an […]

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November 7, 2017

How to budget for creative marketing

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See the Video Below! Let’s talk about budget. Whoops. Things just got awkward. It’s ok. The topic of budget tends to be a difficult one whether you’re a client or a vendor. In the end, I really think it comes down to making sure both parties understand each other. Hence, my frequent use of analogies. […]

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October 30, 2017

You need a creative marketing partner, not a price

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Like the fists being thrust together in unity in the picture above, so too are we stronger together.😆 Vlogcast is below! There are several different ways that we approach our relationships with our clients (partners). Today we’ll talk about our base philosophy: a partnership is more fruitful than of a client/vendor relationship. Put another way, […]

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October 25, 2017

Why authenticity in branding will make you great

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Check out video version below In our previous post, I discussed the importance of building a brand from the bottom up. Starting with who you are and going from there, as opposed to starting with where you want to be and trying to dig backward. To illustrate that process and the fruits of it, I wanted to […]

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October 16, 2017

How writing and editing are two sides of the same coin

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Watch the Video Below An editor’s job is an important step in the film making process. People have said that the post-production stage can easily make or break a project, but why is that? When it comes down to it, an editor is a writer. Not seeing the connection? Both are forms of storytelling albeit […]

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