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May 21, 2018

Photoshop vs. Design: An epic battle over your marketing

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“Can you turn those into triangles?” I’ve been asked this question, or something very similar, innumerable times while doing client work. Questions of the form, “can you [insert technical request here]?” are not easily answered, because answering them simply and honestly paints a picture so woefully incomplete it is almost dishonest. Because the short answer […]

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April 12, 2018

Why High Quality Logo Design Doesn’t Cost $50

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If you perform a Google search for “cheap logo design,” the first result you’ll get is from a service called Fiverr, wherein you can find myriad vendors purporting to provide quality logo design for as little as $5. That’s right. Five bucks. So for the price of a few McCheezburgers, your business could have a […]

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October 25, 2017

Why authenticity in branding will make you great

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Check out video version below In our previous post, I discussed the importance of building a brand from the bottom up. Starting with who you are and going from there, as opposed to starting with where you want to be and trying to dig backward. To illustrate that process and the fruits of it, I wanted to […]

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February 1, 2017

How 3D proofs help visualize before you print

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The folk at Karben4 are awesome. They love what they do and create an amazing experience. To them, it’s more about telling stories with their brand and their beer. Their website is a poignant example of that. More importantly, however, their beer is often the first thing people will encounter so it needs to stand […]

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September 30, 2013

Animation Test

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This video was a quick test we whipped up to help a client understand the animation concept we came up with. Everything was created from scratch with the exception of the product image which we found online. Imagine how attractive your product could be with a concept like this 😉 You can view the video […]

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May 13, 2013

Display Area & Product Loops

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Did you know we create display area and product loop videos? Last week, we were pleased to make this display area video for the St. Paul’s Wine Fest, which greeted guests as they entered. The video was used to describe the different kinds of wine and beer that were available for guests to sample during […]

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May 9, 2012

The Final Frontier of the Civil Rights Movement

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We’ve had a few people ask if we created this video. The short answer is “Yes!” The long answer is that we had the pleasure of working closely with Steve Karlin and Pro-Life Wisconsin to produce this animation explaining the civil rights issue that relates slavery, Native Americans, the disabled and the preborn. That is, […]

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January 10, 2012

Backflip Logos 2007 – 2012

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The New Year and the new developments on the horizon for Backflip Films inspired me to dig through some of our old logo designs this afternoon. I suppose the nostalgia that I feel won’t be shared by those of you that haven’t known our company as long, but I hope you enjoy this glimpse back […]

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