“Can you turn those into triangles?” I’ve been asked this question, or something very similar, innumerable times while doing client work. Questions of the form, “can you [insert technical request here]?” are not easily answered, because answering them simply and honestly paints a picture so woefully incomplete it is almost dishonest. Because the short answer […]

It’s not always easy to tell if rebranding makes sense. Of course, if it is easy to tell, then you should do it immediately. Say, for instance, you never actually had your logo or branding professionally done. Or the only version of your logo that you know of is sitting in a Word document (this is more […]

Whether you’re rebranding what you’ve got or starting up a new company or organization from scratch, here are 4 logo trends to avoid. Watch the video below Random Letter Customizations Everyone wants their logo to be unique, and it’s certainly valuable to stand out from the crowd. However, if you’re thinking that chopping up the […]