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May 29, 2018

4 Steps to make you Great at Customer Service

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Great customer service is provided by attentive, driven, dedicated and empathetic employees who naturally want to give clients a wonderful experience. It takes more work, and more time to be truly great in customer service. Here are 4 steps to make you great at customer service. 1. Hire Strong Soft Skills When we hire at […]

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May 3, 2018

What your hiring process says about your brand

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Everything you do speaks to your business’s brand. From obvious things like your website and business cards, to how you answer the phone, and yes, even your hiring process communicates your brand. Let’s take a look at our hiring process here at Backflip as an example of what *we think* the process communicates about our […]

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April 26, 2018

How I work: John Shoemaker

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Position:  Co-Founder and other Creative Director. Depending on who you talk to first, I may or may not add the word “other.” One word that best describes how you work:  Collaboratively Current mobile device:  Pixel Current computer:  Macbook Pro Retina 15 inch Mid 2014 What apps, software, or tools can’t you live without?  Trello, Evernote, […]

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April 23, 2018

Scott’s Top Sales Tool at a Creative Agency

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If you clicked on this post expecting to read about the latest and greatest technology-based sales tools I use, I regret to inform you that is not the case. Though what I intend to talk about is equally as valuable as, if not more valuable than, any digital sales tool.. Curious now? To this day, […]

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April 11, 2018

Spring Cleaning: A Look Back at Awesome Things

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Spring is a great time to look forward. To clean and prepare for the rest of the year. To pull the cover off your air condenser, and to take the bikes down from the garage ceiling. In Spring, however, we also find ourselves looking back and reflecting. As we wake up from the winter chill, […]

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February 14, 2018

My Best Brainstorming Tricks & Tips

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It can be a bit intimidating the first time you assign yourself the task “come up with something cool.” How do you tackle this challenge? What’s the first step to making awesome things? Most people know about brainstorming, but many may struggle to describe what this actually looks like. I will attempt to struggle less […]

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January 31, 2018

The hard truth of Music Copyright in Video

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When I was in high school, my friends and I had a garage band. We played a lot of classic rock covers but we also had a few originals we felt proud enough of that we decided to record an album and get it copyrighted. Yes, it’s pretty amazing but no, I’m not going to […]

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