It was a cold autumn evening, not unlike this one, roughly ten years ago when five guys met around some pizza to discuss the name for their new film company. After what I’m sure was a good two hours of joking around and getting sidetracked, we attempted to settle on a name. Unfortunately, the winning […]

Typography is important. The most straightforward illustration of that fact is typography done poorly. At best, haphazard or lazy typography is distracting; at worst, it causes confusion and renders the content unreadable. We’ve likely all clicked on a link to a website or blog post that we’re interested in, only to be greeted by a […]

Picture this: You’re sitting on your couch with your family after a long day at work. Your favorite show just came on and you’re all excited to find out whether Barry is actually going to get together with Iris or if these star-crossed lovers will remain apart forever. After all, Barry is the fastest man […]

Current Position: Co-Founder and Creative Director One word that best describes how you work: Patiently Current mobile device: iPhone 6 (although the screen was just destroyed so I’m waiting to upgrade to X!) Current computer: MacBook Pro (from 2012 but it’s still hanging in there!) What apps, software, or tools can’t you live without? Basecamp, Dialpad, Frame, […]

There are a million ways to run a creative meeting. It’s important, however, to find one that works for you and repeat it frequently. This is one way we like to run creative meetings. The Steps Set the Rules It’s important to be clear about the process up front No cell phones/computers, they will distract […]

The goal of content marketing is to produce valuable, relevant, and consistent content for your audience. For many marketers, this means a shift in thinking about “what type of media to create” to “what type of media fits the content we’ve created”. Let me explain what I mean. I’ve never heard a screenwriter say, “I […]

We are honored and amazed to have won five awards at the 2017 American Ad Federation Awards show this past Saturday. We had a spectacular evening. Our congratulations to all the other winners including our pals at The Digital Ring, and Blend. This is our first time entering work into the show and we are […]

Imagine a relationship with someone that only gives you attention when they want something from you. Doesn’t sound very enjoyable does it? Sounds a bit one sided? Sounds a bit like that one girl in school that seemed like maybe she was actually interested in your jokes that one time but then really it turned out […]

You know the expression “It’s the little things…”? There are many variations of it but the core of the saying is that it’s not always the obvious elements that an individual will notice or care about. Often times, the more insignificant, barely noticeable things are what draws the attention even if on a subconscious level. This […]

Your brand is, essentially, the sum total of people’s perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we’re talking about when we discuss the idea of branding. Of course, I don’t need to tell you how […]