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June 29, 2018

From Dragon Ball Z to Web Design

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I used to be really into Dragon Ball Z would be a terrible sentence to lead with if you were out on a date when I was in middle school. Also in high school. But only at the beginning. And kind of in the middle. Not at the end, though. Mostly. Anyway, I was also really […]

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April 26, 2018

How I work: John Shoemaker

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Position:  Co-Founder and other Creative Director. Depending on who you talk to first, I may or may not add the word “other.” One word that best describes how you work:  Collaboratively Current mobile device:  Pixel Current computer:  Macbook Pro Retina 15 inch Mid 2014 What apps, software, or tools can’t you live without?  Trello, Evernote, […]

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April 16, 2018

Sizzle Reels: Not An Editor’s Best Work?

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This is one of those topics that can be classified as a “gray” area when it comes to opinion, due in part to many believing any edited piece represents the quality of an editor’s work. However, one thing to keep in mind is, often times the work shown within a video is not of the editor’s. […]

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April 11, 2018

Spring Cleaning: A Look Back at Awesome Things

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Spring is a great time to look forward. To clean and prepare for the rest of the year. To pull the cover off your air condenser, and to take the bikes down from the garage ceiling. In Spring, however, we also find ourselves looking back and reflecting. As we wake up from the winter chill, […]

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February 16, 2018

How I work: Scott Pfeil, Business Director

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Position: Partner / Business Director One word that best describes how you work: Productively Current mobile device: iPhone 7+ Current computer: Cheap windows operating system laptop of unknown brand, it works so I don’t care : ) What apps, software, or tools can’t you live without? Hodl “Hold on for Dear Life” for crypto, iphone stock app and now […]

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November 3, 2017

How I Work: Jeff Bell, Lead Editor

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Position: Lead Editor One word that best describes how you work: Organized Current mobile device: iPhone 6 Current computer: Custom built PC running Windows 10 (surprisingly it’s good) What apps, software, or tools can’t you live without? 3DS Max, Celtx, and Spotify are the three biggest. I’ve been actively using 3DSMax (an industry standard 3D […]

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February 22, 2017

Our Drone Fleet and why it’s Awesome

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With cinematography, you always want to pick the right tool for the job. Often, due to timing and budget, the right tool for the job is the one that you own. It’s helpful to have some base level of equipment that you can offer at a moments notice. Here’s what we have in house. For […]

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June 24, 2016

Don’t you have a stunt guy?

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In May, we had a Madison based client approach us about creating a fun video for a product being launched in June. The question: “Can you guys pull this off in 6 weeks?” Our answer “OF COURSE!” Oh. Crap. What’s the idea: just an easy Kung Fury style video that includes ninjas, fighting, stunts, and […]

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