Working with the Diocese of Madison this video end caps the series we did about the Year of Faith. This video was part celebration, part teaching. It was great to finish this series off in such a spectacular way.

Good storytelling affects us emotionally. At Backflip we experience this everyday as we work to tease the emotion out of an interview or shot. The best part is that more and more studies are being done that support this and tell us a little bit about why it works. It boils down to the fact […]

We were fortunate enough to be called up by Corey McCorkle, an artist out of New York, to help him with an art exhibit. Corey asked us to help him capture footage of Zachary, an amazing blind horse. We spent two days with Corey, Zachary, and his caretaker out at his stable. This is but […]

UPDATE 1: Check out the behind-the-scenes below! This year we joined forces with Firmament Films to tell a story of mistaken identity for the Madison 48hr Film Project. Last night at the award ceremony we received many awards including: Best Director Best Cinematographer Best Ensemble Cast Best Graphics Audience Award Best Film

The title might be a little misleading. We LOVE raw footage but we only LIKE 4k. It could be because we’ve never worked with 4k or that I’m still amazed at the quality, with the right cameras, of 1080p (effectively 1k). We do love raw however. Raw is often described as the digital negative. This […]

Last October there was a great article in “InBusiness” magazine titled “The Online Video Phenomenon.” We always regale the benefits of online video to our clients and it’s always nice to see statistics. Here’s the gist: Citing various data sources, Digital Accomplice, a developer of brand content, reports that online video brings a much higher […]

Our previous website served a purpose, may it rest in peace, but we are very happy to move on. Being a web developer I foolishly thought I would have time to develop our website WHILE running a business. It was difficult, and the thing that always suffered was the website. From the time we rolled […]

Hey Backflippers, (Don’t you just love that you have a nickname?) We are applying for a small business grant sponsored by Chase and LivingSocial and we need your support! Help us receive 250 votes on the Mission: Small Business℠ page to get closer to qualifying for a $250,000 Grant. Each business needs at least 250 […]