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May 29, 2018

4 Steps to make you Great at Customer Service

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Great customer service is provided by attentive, driven, dedicated and empathetic employees who naturally want to give clients a wonderful experience. It takes more work, and more time to be truly great in customer service. Here are 4 steps to make you great at customer service. 1. Hire Strong Soft Skills When we hire at […]

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May 3, 2018

What your hiring process says about your brand

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Everything you do speaks to your business’s brand. From obvious things like your website and business cards, to how you answer the phone, and yes, even your hiring process communicates your brand. Let’s take a look at our hiring process here at Backflip as an example of what *we think* the process communicates about our […]

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April 23, 2018

Scott’s Top Sales Tool at a Creative Agency

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If you clicked on this post expecting to read about the latest and greatest technology-based sales tools I use, I regret to inform you that is not the case. Though what I intend to talk about is equally as valuable as, if not more valuable than, any digital sales tool.. Curious now? To this day, […]

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February 16, 2018

How I work: Scott Pfeil, Business Director

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Position: Partner / Business Director One word that best describes how you work: Productively Current mobile device: iPhone 7+ Current computer: Cheap windows operating system laptop of unknown brand, it works so I don’t care : ) What apps, software, or tools can’t you live without? Hodl “Hold on for Dear Life” for crypto, iphone stock app and now […]

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January 17, 2018

Why a Phone Call is Often Way Better than Email

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Why is a picture worth a thousand words? Or similarly why is a video worth a thousand pictures? It’s the details. In psychology 101 we learned that nonverbal communication can often convey 90% of meaning. I know, I know, emojis are getting better and better (and they do help), but where in an email can you […]

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December 2, 2017

Greatly improve your marketing by thinking Win-Win-Win

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In order to understand win-win-win, you must first understand win-win. It’s a common philosophy but let’s take a look at it from an agency standpoint. As business director, at a creative agency, I find myself in the natural role of balancing our client’s needs and budget with what our creatives need for a budget in […]

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October 30, 2017

You need a creative marketing partner, not a price

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Like the fists being thrust together in unity in the picture above, so too are we stronger together.😆 Vlogcast is below! There are several different ways that we approach our relationships with our clients (partners). Today we’ll talk about our base philosophy: a partnership is more fruitful than of a client/vendor relationship. Put another way, […]

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March 24, 2016

Treating Humans as a Valuable Resource, a COO’s perspective

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Sound business practices in human resources – whether at Backflip or your company – for hiring, transitioning, training, evaluations, wages and bonuses, benefit plan design and communication are critically important.  Consistently giving employees the tools to succeed in each particular position, and making sure the right people are in the positions with the best fit may […]

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