UPDATE: With the new LAANC (Low Altitude Authorization and Notification Capability) system, we can fly almost anywhere in the MSN airport space immediately! Wherever you need us to fly, we’re ready to go. Backflip is currently one of a few commercial companies with airspace authorization in downtown Madison. As part of the new Part 107 requirements for drone flight, […]

Occasionally I get to step away from the more business-related topics and write something I’m passionate about. In this case, I’ll be writing about set etiquette. Set etiquette is something that allows for great success, but can also be a source of great frustration. Not knowing how to conduct yourself on set is a big […]

Look at these two in the picture above. They’ve got a scarf, a pug, fancy coffee mugs, and they’re sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message. Great question. Watch the video and read below as we explore what the […]

Spring is a great time to look forward. To clean and prepare for the rest of the year. To pull the cover off your air condenser, and to take the bikes down from the garage ceiling. In Spring, however, we also find ourselves looking back and reflecting. As we wake up from the winter chill, […]

It’s always helpful to listen to different perspectives. When it comes to different perspectives, kids are the best. Watch what my kids think I do all day in this special kids version of ‘How I Work.’

Often when we ask each other “How are you doing” or “How’s business?” we are looking for a few positive words or a positive story. It’s not that we don’t want to hear a real answer to those questions, but it’s more of a comfortable way to briefly greet each other. More and more, though, […]

Today we’re embarking upon a social media challenge of epic proportions. Watch the video, read the rules, and start sharing! The Prizes A sweet gift basket with our favorite food and drinks for the holiday season Backflip will donate $100 to a pre-approved charity of your choosing Some sweet Backflip schwag  The Rules Interact with […]

Video below Millennials often get a bad wrap. They are viewed as self centered, technology obsessed job hoppers. While this may be true more of one generation than another, as marketers we should be looking at the positive side of that coin. How do millennials view themselves? Tech savvy, career-focused achievers who yearn for an […]

On Monday we’ll be traveling to film with a partner of ours. This means figuring out everything, equipment wise, that we need to bring vs. what we can rent on location. It can be a large task, but we do it often enough that we haven’t left anything of significance behind before. One thing that […]

Halloween is a wonderful time where we indulge in pumpkin flavored everything and we try to image what costume most matches our look (check out John on our team page to understand what I mean). We also get to watch some of our favorite movies. I polled the office and here’s what our team had […]