Ryan talks this week with Scott and Madalina about why it’s important to choose a partner and not just find a vendor. We think it’s important to encourage people to choose a partner and not a price. What is a partner? Why is it better than just hiring a vendor? How many times will Madalina […]

Ryan and John talk with Phil all about branding. What is Authenticity in Branding. Know who you are and lean into it. Don’t try to be like someone else, figure out the best parts of your brand and bring them forward. People will see through your brand if it’s unauthentic!

This week, Ryan and Madalina talk with Jeff, our lead editor about how writing and editing are two sides of the same coin. “My fedora agrees.”

What is Content Marketing and why should you care? If you’ve ever thought of that… or even if you haven’t, check out this episode! We talk about the importance of creating awesome content and what it does for your marketing efforts.

In our first episode, Ryan discusses what we’re going to do with the podcast.

UPDATE: With the new LAANC (Low Altitude Authorization and Notification Capability) system, we can fly almost anywhere in the MSN airport space immediately! Wherever you need us to fly, we’re ready to go. Backflip is currently one of a few commercial companies with airspace authorization in downtown Madison. As part of the new Part 107 requirements for drone flight, […]

Occasionally I get to step away from the more business-related topics and write something I’m passionate about. In this case, I’ll be writing about set etiquette. Set etiquette is something that allows for great success, but can also be a source of great frustration. Not knowing how to conduct yourself on set is a big […]

Look at these two in the picture above. They’ve got a scarf, a pug, fancy coffee mugs, and they’re sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message. Great question. Watch the video and read below as we explore what the […]

Spring is a great time to look forward. To clean and prepare for the rest of the year. To pull the cover off your air condenser, and to take the bikes down from the garage ceiling. In Spring, however, we also find ourselves looking back and reflecting. As we wake up from the winter chill, […]

It’s always helpful to listen to different perspectives. When it comes to different perspectives, kids are the best. Watch what my kids think I do all day in this special kids version of ‘How I Work.’