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June 29, 2018

From Dragon Ball Z to Web Design

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I used to be really into Dragon Ball Z would be a terrible sentence to lead with if you were out on a date when I was in middle school. Also in high school. But only at the beginning. And kind of in the middle. Not at the end, though. Mostly. Anyway, I was also really […]

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May 21, 2018

Photoshop vs. Design: An epic battle over your marketing

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“Can you turn those into triangles?” I’ve been asked this question, or something very similar, innumerable times while doing client work. Questions of the form, “can you [insert technical request here]?” are not easily answered, because answering them simply and honestly paints a picture so woefully incomplete it is almost dishonest. Because the short answer […]

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April 30, 2018

Signs it’s time for a rebrand

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It’s not always easy to tell if rebranding makes sense. Of course, if it is easy to tell, then you should do it immediately. Say, for instance, you never actually had your logo or branding professionally done. Or the only version of your logo that you know of is sitting in a Word document (this is more […]

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April 12, 2018

Why High Quality Logo Design Doesn’t Cost $50

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If you perform a Google search for “cheap logo design,” the first result you’ll get is from a service called Fiverr, wherein you can find myriad vendors purporting to provide quality logo design for as little as $5. That’s right. Five bucks. So for the price of a few McCheezburgers, your business could have a […]

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February 5, 2018

Logo Design Trends to Avoid in 2018

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Whether you’re rebranding what you’ve got or starting up a new company or organization from scratch, here are 4 logo trends to avoid. Watch the video below Random Letter Customizations Everyone wants their logo to be unique, and it’s certainly valuable to stand out from the crowd. However, if you’re thinking that chopping up the […]

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January 22, 2018

How I Work: Philip Hetue, Lead Designer

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Position Lead Designer One word that best describes how you work Slowly Intentionally Current mobile device iPhone 5s Current computer Macbook Pro (Retina, 13-inch, Late 2013) What apps, software, or tools can’t you live without? Adobe Photoshop, Adobe Illustrator, Adobe InDesign, git, grunt, iTerm, Sublime Text, MAMP, Google Chrome. And Spotify or some other way […]

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January 15, 2018

#Phil-osophical: Trust and Gratitude (Let’s Backflip 009)

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Watch the video above, read the commentary below! Like many views and opinions I’ve held, my understanding of gratitude has been affected significantly by my children. More specifically, they’ve been affected by the process of trying to parent my children. Here’s the situation: your kid has just been given something by someone else. Maybe it’s a gift; […]

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October 25, 2017

Why authenticity in branding will make you great

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Check out video version below In our previous post, I discussed the importance of building a brand from the bottom up. Starting with who you are and going from there, as opposed to starting with where you want to be and trying to dig backward. To illustrate that process and the fruits of it, I wanted to […]

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February 15, 2017

Authenticity in Branding

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Your brand is, essentially, the sum total of people’s perception of who you are. The stuff that most overtly affects that perception (your ads, your logo, your slogan, your colors, your voice, etc.) is typically what we’re talking about when we discuss the idea of branding. Of course, I don’t need to tell you how […]

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