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April 26, 2018

How I work: John Shoemaker

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Position:  Co-Founder and other Creative Director. Depending on who you talk to first, I may or may not add the word “other.” One word that best describes how you work:  Collaboratively Current mobile device:  Pixel Current computer:  Macbook Pro Retina 15 inch Mid 2014 What apps, software, or tools can’t you live without?  Trello, Evernote, […]

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April 19, 2018

How agencies are changing this year’s Conversations

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We are no longer in a time where physical, verbal and emotional assault goes unnoticed and unheard. With the amalgamation of the Harvey Weinstein’s allegations headlining globally, followed by the #MeToo and #TimesUp movement, there has been a visible shift in our culture’s conversation about relationships, especially in the advertisement world. Around any holiday, I always […]

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February 14, 2018

My Best Brainstorming Tricks & Tips

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It can be a bit intimidating the first time you assign yourself the task “come up with something cool.” How do you tackle this challenge? What’s the first step to making awesome things? Most people know about brainstorming, but many may struggle to describe what this actually looks like. I will attempt to struggle less […]

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January 31, 2018

The hard truth of Music Copyright in Video

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When I was in high school, my friends and I had a garage band. We played a lot of classic rock covers but we also had a few originals we felt proud enough of that we decided to record an album and get it copyrighted. Yes, it’s pretty amazing but no, I’m not going to […]

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November 7, 2017

How to budget for creative marketing

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See the Video Below! Let’s talk about budget. Whoops. Things just got awkward. It’s ok. The topic of budget tends to be a difficult one whether you’re a client or a vendor. In the end, I really think it comes down to making sure both parties understand each other. Hence, my frequent use of analogies. […]

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October 27, 2017

Top 7 Best and Worst Halloween Ads

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There’s a phrase that goes something like, You can’t have one without the other. This is true when it comes to advertisements. Since Halloween is right around the corner, what better way to kickstart the holiday then with a list of the best and worst Halloween Ads!     WORST ADS: Silver Shamrock– Hands down probably […]

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