We’ve heard of it, you’ve heard of it, we’ve all heard of it. But what is millennial marketing?! In today’s episode, Ryan and Madalina discuss what it is, why it’s important, and examples of millennial marketing.

Ever wonder if it’s time for your company to rebrand? Update its logo, at least? Do you have an older boss or an owner that is just so attached to the genesis logo? Join us in this podcast as Ryan and Phil discuss signs it’s time for a rebrand. Who knows, maybe you can have […]

From the title of this podcast, you may think this is about the latest and greatest technology-based sales tools our business director, Scott, use. But, that’s not the case. Though what Scott and Ryan talk about is equally as valuable as, if not more valuable than, any digital sales tool… Curious now?

As your just about to graduate college, you were probably told to have some sort of sizzle reel to showcase the work you’ve been on; in a sense, it’s your resume. But what if you’re an editor? Is sizzle reel really necessary for you? Jeff, our editor, discusses reasons why a sizzle reel may not […]

Every business wants to grow. John and Ryan, two of the owners of Backflip, have learned a lot of things along the way and have seen first hand a business grow throughout the years. In today’s podcast, John discusses 3 things to do to grow your business.

Admit it, we’ve all seen some pretty bad logo designs; failing in its typography, color pallet, and use of the logo. In today’s episode our designer, Phil, discusses trends to avoid so you and your brand aren’t the next logos that flops. This is an oldy, but a goodie. It’s from last year so it’s […]

Back in 2015/16 Starbucks really missed the nail on their holiday cups (unintentionally). They received backlash for the design of their red cups. The following year, they launched a marketing strategy with their cups that created a sense of unity and appreciation of culture across the globe. Madalina and Ryan discuss Starbucks starkly different holiday […]

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just awoken. I needed a bio break (bathroom stop). […]

I’ve made mistakes. You’ve made mistakes. We’ve all made mistakes. What was the last mistake you made and how did you work through it? Did you point fingers? Push the blame to someone else? Or, did you set aside your pride and take full responsibility? The way you handle an issue or a mistake is a […]

Let’s just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You’ll always wish you had more equipment/crew/time no matter how big the production. And if you don’t have a story worth telling, no amount of “cinematic” shooting will save it from ending up lost […]