UPDATE: With the new LAANC (Low Altitude Authorization and Notification Capability) system, we can fly almost anywhere in the MSN airport space immediately! Wherever you need us to fly, we’re ready to go. Backflip is currently one of a few commercial companies with airspace authorization in downtown Madison. As part of the new Part 107 requirements for drone flight, […]

I used to be really into Dragon Ball Z would be a terrible sentence to lead with if you were out on a date when I was in middle school. Also in high school. But only at the beginning. And kind of in the middle. Not at the end, though. Mostly. Anyway, I was also really […]

When I was younger, our family always went on road trips. I distinctly remember one instance in which we were running low on gas. Severely. We were en route to Dauphin Island, AL to visit my Aunt. It happened to be well into the night. I had just awoken. I needed a bio break (bathroom stop). […]

I love movies. There, I admit it! You happy? No seriously, I’ve loved watching and learning about films ever since I was little. As a child I was fascinated by the special effects side of filmmaking; how they made King Kong look so giant against the humans, or how they made Bigfoot come to life. […]

Occasionally I get to step away from the more business-related topics and write something I’m passionate about. In this case, I’ll be writing about set etiquette. Set etiquette is something that allows for great success, but can also be a source of great frustration. Not knowing how to conduct yourself on set is a big […]

Great customer service is provided by attentive, driven, dedicated and empathetic employees who naturally want to give clients a wonderful experience. It takes more work, and more time to be truly great in customer service. Here are 4 steps to make you great at customer service. 1. Hire Strong Soft Skills When we hire at […]

I’ve made mistakes. You’ve made mistakes. We’ve all made mistakes. What was the last mistake you made and how did you work through it? Did you point fingers? Push the blame to someone else? Or, did you set aside your pride and take full responsibility? The way you handle an issue or a mistake is a […]

“Can you turn those into triangles?” I’ve been asked this question, or something very similar, innumerable times while doing client work. Questions of the form, “can you [insert technical request here]?” are not easily answered, because answering them simply and honestly paints a picture so woefully incomplete it is almost dishonest. Because the short answer […]

Let’s just get the tired facts out of the way first shall we? Every client wants higher quality for lower budget. You’ll always wish you had more equipment/crew/time no matter how big the production. And if you don’t have a story worth telling, no amount of “cinematic” shooting will save it from ending up lost […]

Look at these two in the picture above. They’ve got a scarf, a pug, fancy coffee mugs, and they’re sitting on a plush wooden bench leaning on hip wood. What is even happening, and how can you reach them with your message. Great question. Watch the video and read below as we explore what the […]