“When pitching to a new client, how do you make sure they won’t take your original ideas if they decide not to work with you?” This question was raised a few years back at a film industry networking meeting I attended. I’ve heard many similar questions and concerns raised by writers and creatives during my time in film production. Despite the anxiety this causes – despite the risk that it may actually happen – I maintain my opinion that you must give away your best ideas.
Ok, let me clarify. I don’t think you should purposefully hand over your best ideas to potential clients that clearly have no intention of working with you. It’s just that, if you want to get people excited about their video project, website redesign, company Christmas card, etc… you need to share the ideas that have you excited to work for them!
The analogy that I think fits the best here is about relationships: If you aren’t willing to be vulnerable, you’re not going to have the chance to discover any chemistry. The same is true in the creative business. You run the risk of getting burned, but it’s the only way to get passion behind the project. What’s more, is that your best ideas today, may pale in comparison to what you come up with for the next project. Give away your best ideas. They lead to your best work!