Why live video will improve your brand

Live video and streaming is all the rage now. Facebook recently launched Facebook Live, allowing brands to communicate in more engaging and immediate ways. With live video, brands can reach customers and employees in real time to share their most exciting moments. Consumers can also connect with brands in an authentic and spontaneous way.

The setup for Madison+ Ruby conference
The setup for Madison+ Ruby conference

There are tons of ways brands are already experimenting with live streaming:

  • Behind-the-scenes video for fans
  • Event streams for people who can’t attend
  • Q&A’s with customers
  • Special announcements or launches
  • Guest speakers on a stream
  • Vlogging with daily updates

The stats are everywhere: 78% of people watch videos online every week (Forbes). Over the last year the time American audiences spent watching video for the major live video publishers has grown 648% (comScore)! 52% of marketers worldwide name video as the type of content with the best ROI (HubSpot), 73% of B2B marketing professionals say that video has positively impacted marketing results (Reel SEO). Live video is the way to get content immediately to your viewers.

After launching Facebook Live, Facebook announced they were prioritizing live streams in feeds. This means some of the highest quality content on Facebook is live video! They also shared that users spend 3x more time and comment 10x more when a video is live.

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Brands have been able to reach 70x more people with live streaming than they normally could with an event.

Along with these newer types of live video, you should also be thinking about the standards. You should be streaming:

  • Conference talks
  • Corporate events
  • Business updates from CEO
  • Training & thought leading talks

Whether it’s a behind-the-scenes video shot on your iPhone and streamed to Facebook, or an event filmed with five cameras and streamed to your conference website, everyone should be doing live video. Your customers want to be engaged and see your personality and live streaming is the way to do it.

Give us a shout to see how live streaming and production can improve your brand!